Each one of us has a desperate seeker inside. And this seeker in you loves abstract things more than real brick and mortar objects. It has distaste of things that are real and mundane and that you can associate with in a very physical, regular and real way. It likes to know the right method of living, correct ways to build relationship, ideal frame of mind to attain spiritual peace and tranquility. At the same time it generally hates finding right ways to reduce electricity bill, figuring out how to pay taxes yourself or how to apply and get driving licenses for oneself. It puts a premium on meta-physical (non -real) notions and psychological concepts. It sells this notion that historians, scholars and the monks figured "enlightenment" in the past and solved all their problems with it. All in one shot. If you figure out that one trick, all problems wrap up themselves one after the another in front of you. Of course you will never know before hand how your real problems will go away. But they will eventually. That is the major part of the selling point. The minor yet important point is the halo that you are going to be suddenly surrounded with. The aura and the charm of being enlightened ( or "known") makes you become a perpetual source of inspiration for the less privileged desperate seekers around.
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